Field notes

Starting well.
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Hands holding a phone at a kitchen table with receipts, a laptop and a coffee mug.STARTING WELL · 3 min read · 29 October 2026

Four agency emails before lunch, and what to check in each

Four agencies answered your Bark request by lunch. A few plain checks tell them apart on your phone in a couple of minutes.

A photographer in her home studio reading on her phone beside her camera and laptop.STARTING WELL · 3 min read · 9 October 2026

Straight answers before you open a demo

Who builds it, what it costs, who answers your customers at night, and who owns the domain. Short answers, read between jobs.

A handyman in his pickup truck between jobs, looking at a website on his phone.STARTING WELL · 2 min read · 2 October 2026

Three demos in your inbox, and how to test one

Three links, three finished sites built for your trade. Give each one a fair test from your phone in a few minutes.

Hands holding a phone over a wooden workbench, with a set of keys and a coffee mug nearby, in soft morning light.STARTING WELL · 3 min read · 14 September 2026

Your web address might be in someone else’s name

If an old designer or a nephew set up your site, your domain may be in their name. One free lookup on your phone tells you.

A tradesperson in a parked pickup truck with a phone and a notepad, a toolbox on the passenger seat, in late afternoon light.STARTING WELL · 3 min read · 10 September 2026

Five things to have ready before anyone builds your site

Pull these five together in the truck between jobs. Then every agency that emails you gets the same clear answers, and you can compare what comes back.

STARTING WELL · 2 min read · 3 August 2026

Why we build the first screen before we write the proposal.

A document asks you to imagine the product. A working screen on your phone lets you judge it.

#briefing#prototypes